BI Forge helps you identify revenue growth opportunities through data analytics. We connect the dots across your sales, customers and marketing to show where you could sell more — and what to test first.
Start with a business question. We’ll handle the data.
Find where ready-to-buy customers drop out.
See who comes back — and who does not.
Spot product combinations worth testing.
We look for the gaps and patterns behind three familiar business questions.
Follow the journey from first visit to paid order. Compare the steps by channel, device and customer group to find where potential sales disappear.
Compare first-time and returning customers. Look at what they bought, when they returned and which groups stop coming back.
Find products frequently bought together and compare basket sizes. Check discounts and margins before choosing an offer to test.
The aim is a prioritized view of revenue opportunities: the evidence behind each one, the assumptions to check, and the metrics to track when you act.
Data, reporting and software support the business decision. The first project starts with the question you need answered.
We bring your sales, customer and marketing data into a consistent view. Then we investigate where revenue is lost, which segments behave differently, and which opportunities deserve a closer look.
Potential is an estimate to validate. We agree on the data, scope and success measures with your team.
Connect your store, CRM, marketing and other systems so you can follow what happens across them, rather than compare disconnected exports.
Map sources and access · Develop ETL and API integrations · Check data quality and handover
Design or improve the foundation behind your analytics, so larger datasets and more detailed business questions can be handled reliably.
Review workloads and architecture · Plan storage, queries and migration · Address performance and operating needs
Build an AI agent for an agreed analytical question or workflow. Connect the relevant data and tools, define checks, and keep people involved in reviewing the result.
Define the task and review points · Connect tools, APIs and data · Evaluate behavior and refine
Build a custom application or internal tool when your team needs more than a report to act on an opportunity or improve a recurring workflow.
Clarify users and workflows · Design and develop the application · Test, release and support
Maintain your analytical workflows and reporting as sources and business needs change, so the team can keep reviewing results after launch.
Monitor the agreed workflows · Maintain and tune the platform · Plan improvements with your team
Help the people using your analytics understand the metrics, investigate changes and use the tools in everyday decisions.
Run practical workshops · Transfer working knowledge · Agree on ongoing support
These are examples of project scopes. Deliverables, access requirements, timing and price are agreed before implementation.
Agree on the business goal, the revenue metric and the customer journey to investigate.
Check the data, establish a baseline and compare the patterns behind your results.
Weigh potential impact, confidence and effort. Agree on an action and how success will be measured.
Track the agreed metrics, review the outcome and use the findings to decide the next move.
Analytics compares sales journeys, customer groups and buying patterns to find where potential revenue is lost or underused. BI Forge helps establish a baseline, investigate the evidence and prioritize opportunities for your team to test.
Start with one business question. Depending on that question, useful sources may include orders, customer records, marketing activity, product information and relevant costs. The available sources, definitions, access and data gaps are reviewed before agreeing on the project.
A focused project can deliver a consistent baseline, a prioritized view of opportunities, the assumptions to validate and a reporting view or measurement plan for the next test. Deliverables, timing and price are agreed for your situation.
A dashboard makes evidence easier to use. Revenue changes depend on the action your business chooses and tests. BI Forge helps find and measure opportunities; illustrative calculations on this site are not client results or promised gains.
ClickHouse, CHops, Trino, Iceberg and Hive, together with our own ETL, visualization software and AI analytical agent.
Tell us what you sell, where customers buy and what you want to improve. We’ll discuss which data could help answer your question and what a focused first project could look like.